An increasing number of companies use speed of product development and execution as a means of effectively competing.
When Madonna played a series of concerts in Spain, the audience at her final concert included many people wearing an outfit based on the outfit Madonna wore for her first Spanish concert. The clothing firm Zara designed, manufactured and distributed the new line of clothing in time to allow its customers to purchase it and wear it for the final concert.
Toyota developed the Prius hybrid in just 18 months.
The computer manufacturer Dell has no warehouses – it doesn’t need them. It keeps stocks low so that it is never left with out-of-date parts.
There is a common thread. Lean methods allowed all of these companies to use a combination of speed and quality to compete.
IT organisations can help their companies to win by implementing Lean processes for software development.
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